Broo's Views

We take a look at the carbon paw print our furry friends have on the environment and ways in which we can help to reduce this impact.

Whilst many people are becoming interested in sustainability, the majority are not willing to make sacrifices for it. Therefore, if we want people to make better choices, then companies need to make it easy for them.

There is only one sustainable packaging option. Zero packaging.

When it comes to packaging, we all know that we don’t want plastic. It is made from petroleum, takes centuries to degrade (releasing CO2 as it does), and only a fraction of it can actually be recycled. So what next?

Compostable packaging is growing in popularity. This will biodegrade quickly, and so it isn’t going to pollute our oceans. However, most of it doesn’t actually get composted, and as a result it will rot and produce methane, a powerful greenhouse gas.

Previously my position was that dogs are facultative carnivores, so they need some meat, but they don’t need everything to be meat (hence the vegan dog treats). However, Veganuary has made me think more about this question. Now, I hink a better question to ask is "is your dog's diet nutritionally complete?"

It’s Veganuary, and many humans are giving up meat for a whole month. But should dogs be doing the same?

Net zero is going to be a massive challenge. We need some aspects of all the possible solutions to achieve it. So let's not get in the way of someone campaigning for a solution that isn't our favourite. Do your own bit, and don't block others from doing theirs.

My mission at BrewBix is to “make it easy to be good”, and create the most sustainable and convenient dog treats. Packaging is a big part of that, and so I’m very proud to announce our new plastic-free, fully recyclable, letterbox-friendly, CARBON NEGATIVE box!